Expanding overseas sales through online exhibitions

Issues before introduction

Before using DEXTRE

We are a small brand run by two people and have held exhibitions in Paris and Japan. However, COVID made it difficult for us to travel overseas.

Since we operate with a small number of people, we felt that we needed a system for online exhibitions that could handle both domestic and overseas transactions at the same time, as efficient transactions were required.
We then found a service called “DEXTRE” and decided to implement it.

DEXTRE is an online exhibition-enabling platform with a full range of functions to facilitate transactions with domestic and international customers. The user-friendly interface, which can be easily used by a small team, and multilingual support functions enabled international business development.
We also believed that the centralized online business negotiations and order management would improve operational efficiency and expand business opportunities.

Changes after introduction

We decided to introduce the product for the same reasons I mentioned earlier, but we were concerned about online exhibitions because our products are three-dimensional and many of the materials used are complex, so we could not show the actual products.

However, when we actually went there, it gave us an opportunity to strengthen our photography, and the combination of photos and videos conveyed our company’s communicative style better than offline exhibitions, and perhaps helped buyers see products that had been overlooked in the lineup of samples at real exhibitions, leading to a significant increase in sales.
This has led to a significant increase in sales.

As for the texture of the materials, there are some aspects that cannot be conveyed by photographs, and sending the fabrics by mail to buyers in each country seems to have alleviated some of the anxiety in this area.

Although we are a small team, we were able to implement the system without any problems due to the kind support in Japanese by Japanese staff.

Impressions using the order system for the first time

First of all, in terms of preparation, there was no major difference except that we used to make line sheets in Excel, which was changed to DEXTRE.

As for the photo shoot, the shooting schedule is very tight because we had to move up what we had done after the exhibition. We ask DEXTRE’s partner companies to do the filming.

When we ask our partner to take pictures, they deliver the shooting data in an image name format that can be imported into DEXTRE in batches, which simplifies the creation of line sheets compared to creating them in Excel.

I was worried before the introduction of this system, but I was surprised to find that the amount of information increased and the preparation process was also reduced.

We are currently holding real exhibitions in Paris, Shanghai, Tokyo, and Osaka, and since language, currency, and transaction conditions can be set for each buyer and each online order sheet, we no longer have to check each company, each currency, and each condition, which has significantly extended the time we are able to receive orders, which has led to improved sales.

Is DEXTRE still necessary after COVID?

Yes, Necessary.
As we answered in the “Changes since introduction” section, the preparation of our online order sheet has made it possible for buyers to see all products in our entire product lineup in the style image we want to convey more clearly.

In our case, we feel that adding styling and video expression has enabled us to express what cannot be conveyed by the actual product alone.

Various factors can be considered, but the number of clients and sales have actually more than doubled between before and now, mainly overseas, with the introduction of the system.

The system covers not only domestic order receipts, aggregation, delivery, invoicing, and payment, but also almost all the requirements for export transactions, such as order confirmation, deposit invoice, balance invoice, commercial invoice, and packing list preparation, making the system not only a sales tool but also indispensable in terms of operational efficiency. The system is indispensable not only as a sales tool, but also in terms of operational efficiency.

We will continue to use the system as a core tool for our company’s operations, as we feel that it is becoming more and more convenient with weekly updates.

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With the introduction of online exhibitions, D.HYGEN has been able to expand its overseas sales and improve operational efficiency. With this opportunity, Mr. Sadakane will continue to go digital and further develop the brand.